Social media websites have become a popular way for multifamily properties to attract and retain residents. Unfortunately, common myths associated with social media keep many properties from using these websites to their fullest potential.

It’s first important to consider that social media is no longer dominated solely by teenagers and young adults. In fact, recent studies show that the 50+ age range is one of most rapidly growing age groups accepting social media today. Since tenants of all ages are logging on to these sites daily, creating interactive accounts such as Facebook fan pages, Twitter feeds, or Linked In profiles can allow residents to conveniently receive updates from your property whenever they log into these websites, which is frequently. Techcrunch.com states that 175 million people log into Facebook alone each day and that the average Facebook user is connected to 80 community pages and groups.

According to Multifamily Executive, social media should not just be viewed as a way to attract tenants. Social media sites can also help to protect your organization’s brand. By interacting with residents and learning exactly what they think about your organization, it’s possible to understand more about improvements that need to be made based on their suggestions. The ability to comment on posts and direct message residents in response to their concerns helps take customer service to the next level.

Social media websites can also be a useful tool for educating residents about any property changes. For example, if a multifamily property decides to submeter their utilities, many residents might not understand the submetering process or how it will affect them. Posting twitter updates, Facebook status updates, or blog posts are a convenient way to help residents better understand the changes they will experience. Since social media is most effective when used consistently, posting daily conservation tips or water rate information periodically can help to keep residents satisfied living in a submetered unit.

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