In our previous WaterWatch and Learn articles, we have outlined electric, gas, and water conservation techniques that residents living in submetered units can utilize as a way to decrease their utility bills. In this installment, we explore the different ways to educate your residents about these conservation techniques.

Multi-Housing News recently surveyed residents across the country on what they would like to see improved in their rental experiences, and increased online services were requested across the board. Residents want to have the option to pay their rent, utility bills, and access service requests online. They would also rather receive property updates via email or through a property’s website portal. Offering conservation techniques online is a key way to ensure that residents can have their questions answered quickly, at any time of the day or night.

Aside from the convenience factor, online marketing and education tools are a greener than paper pamphlets or fliers. An email newsletter that changes seasonally via popular providers such as Constant Contact, IContact, or MailChimp.com can include conservation tips alongside other property news and events. Social media accounts another paperless way to communicate with residents about conservation, as long as they are frequently updated.

There are also a variety of outside websites that properties can direct their residents to for conservation education. Properties that submeter with WaterWatch Corporation can direct their residents to mywaterwatchbill.com, which offers water, gas, and electric conservation techniques along with a resident payment portal. The U.S. Department of Energy offers a wide range of conservation tips on their Energy Savers website. CSG Network also offers a helpful water usage calculator and electrical energy cost calculator for residents looking to estimate their monthly consumption.

Holding question and answer sessions at the beginning of each month is another way to inform new residents about how to conserve energy in a submetered unit, and can also reach residents that do not prefer to be contacted online. Since strong customer service is one of the key factors contributing to resident retention, it’s important that property staff members are educated and up to date on both the education tools and conservation tips needed to answer resident questions and concerns.

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